A plane, a pan, a freewheel. The cuts land where the sound does, and viewers feel the rhythm without hearing music.
What we do
Before we cut any picture, we listen to the whole take with the screen off and mark every sound with a clear start: a blade biting, oil hitting a hot pan, a gear change. Those marks become the cut points. The picture follows the sound, not the other way round.
Music still has a place, but it goes under the parts with no sound of their own, like a drive or a time-lapse. When the work makes a noise, the work gets the room.
What it changes
Viewers stay through the slow, practical middle of a video, the part that used to lose them, because it moves in time with something they can hear. On Burl & Bench the middle third now keeps 74% of viewers, up from 52%.
Turn on notifications
One email when a note goes up, about once a fortnight. Nothing else, and one tap to stop.